PR is seen as a third party endorsement. According to the Institute of Public Relations FIVE times more people will read an article rather than an advertisement.
Many businesses pay for advertising, while only a 'select few' are featured on the news pages. By having a news article about your business published, you are portraying your company as genuinely newsworthy – boosting or enhancing your reputation and endorsing your brand/products/services at the same time.
Contact Nancy Finch PR today for an informal chat. At the very least you will come away with some new and exciting ideas about how to take your business forward in ways you hadn’t considered before.
